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The use of internal social network Yammer and its contribution to internal communications
Svobodová, Aneta
;
Kubálková, Markéta
(advisor) ;
Koubalíková, Jitka
(referee)
At a time when social networks are a particular phenomenon of the period include internal network still less-known tools to increase the efficiency of communication within companies. This bachelor thesis deals with the possibilities of using social network Yammer and its contribution to internal communications. The first part describes the social networks in general, it is focused on the internal network, specifically on the internal network Yammer. It describes its basic functions and discusses his contribution to the company. The practical part deals with the manner of its use in a corporate environment, and based on the survey analyzes the degree of expansion and users' attitude to its use in a specific business environment. In conclusion, I offer the possibility of its use in the context of VŠE in Prague. The aim of my bachelor thesis is to acquaint the reader with problems of internal network Yammer, with its advantages and disadvantages and thus to offer one possible solution when choosing the right tools for effective internal communication.
Detailed record
Podnikatelský plán: Možnosti zavedení vnitropodnikových socialnich sítí na českých vysokých školách
Šándor, Peter
;
Lukeš, Martin
(advisor) ;
Mareš, Jan
(referee)
The goal of this thesis is to map the educational environment and trends relevant for the implementation of internal social networks at Czech universities. Based on these findings to deliver viable business plan for launching internal social networks at Czech public universities. First part deals with the theoretical background of the business plan formation as well as its usage, forms and structure. Furthermore, it portrays IT technology currently used by universities and describes implementation and adoption of internal social networks. Second part focuses on the elaboration of a specific business plan for the company Hungry GECKO with focus on providing university social network. The whole business plan is based on the executed market research and quantified in the financial plan.
Detailed record
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