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Tourism development strategy - case study Velké Bílovice
Vopatová, Tereza ; Damborský, Milan (advisor) ; Kouřilová, Jana (referee)
Bachelor's thesis establishes a strategy for tourism development of the village of Velké Bílovice. Create startegie tourism development was the objective of this thesis. Jihomoravská village Velké Bílovice has great potential in vineculture, culture and traditions. These areas are given in the strategy of tourism development emphasis to community well in the competition with others in the field of tourism. Strategy of development is build on the theoretical background of the first part. Content development strategy is a description of the village, a SWOT analysis of tourism, vision, goals and catalog of projects. All parts are connected and form a coherent strategy for tourism development of the village Velké Bílovice.

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