National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Arguing by words and images: the rationality of argumentation and visual semiosis
Kaderka, Petr
This paper analyses everyday reasoning processes. It focuses on argumentation in non-commercial advertising, devoting special attention to the relationships between verbal and visual semiosis. It is argued that not only words, but also pictures have the semiotic potential to convey arguments.

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