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Verbal reports and protocol analysis
Heller, Daniel
The author deals with problems of verbal reports in psychological research. Today, the concurrent and retrospective verbal reports are considered to be the main source of data about cognitive processes of subject. They became the standard research method also in many fields of applied psychology. Thinking aloud is distinguished from verbal explanation of particular steps of problem solving. Effects of verbalization, problem of completeness of verbal reports, inferences from verbal data, Ericsson's and Simon's model of verbalization, methods and techniques of protocol analysis are dealt with. Verbal reports are rich source of data that can be combined effectively with other data and can be of great value for acquiring knowledge about more than cognitive processes and structures. Practical recommendations for gaining different types of verbal reports under standard conditions are presented that can be analysed by the means of protocol analysis.
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