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National Repository of Grey Literature

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Evaluation of a business plan Werner, Andrej ; Dvořáková, Dana (advisor) ; Filipová, Alena (referee) Text zpracovává a hodnotí podnikatelský záměr. Nejprve shrnuje obecné předpoklady, t.j. marketingový, provozní a finanční plán. Obsahuje způsob zhodnocení projektu. Další část se zabývá produktem, tržními segmenty, konkurencí, právním prostředím, odbytem, výrobou, milníky, SWOT analýzou a finančním plánem konkrétního projektu. Detailed record

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