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Spotřebitelské chování na trhu s potravinami a nealkoholickými nápoji
 Machařová, Kateřina
The diploma thesis deals with consumer behaviour focusing on market of food and non-alcoholic beverages. It examines the factors and their impact on the expenditures of Czech households. The result of the regression analysis illustrates the impact of individual factors on different categories of food and non-alcoholic beverages. The main source of data for analysis is the results of the Household Budget Surveys from 2007 to 2016. These are supplemented by macroeconomic data and data obtained as results of the primary research based on questionnaire survey. The results are detailed description of the impact of individual factors on household expenditures and recommendation of the market participants.
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