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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
ANALYSIS OF COMPETENTION ON THE CONSUMER'S MARKET WITH SELECTED COMMODITY
 SOCHEROVÁ, Klára
For my work of market analyse from customers point of view in terms of possibility of choosing fuel I have done market research, where I compared opinions of final customers and elicited datas by Union for protecting users. Porter model helped mi to analyze competitive background in line with the market research of user{\crq}s protection{\crq}s stand-point. After the data evaluation I figured , that gas stations are competing mostly by the price and customers choose the place to refuel according to the price. Informants mostly prefer using filling station located inside the city, where they mailny refuel and also very often vehicle washer and buying groceries, as well. Most of the interviewed users feel free using their cars even after raising the fuel{\crq}s prices up and mostly offten they tank at the net of petrol stations. From the price research ensue, that refuelling stations situated close to a motorway have the highest price and fuel of a brand Shell is the most expensive. At the competitive market, there is a lot of brands, but none of them has the dominance to determine the price of the petrol.
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