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National Repository of Grey Literature 3 records found  Search took 0.00 seconds. 
The Proposal of Business Plan for Development of the Company
 Peňázová, Pavlína ; Pazourková, Radka (referee) ; Bayerová, Vladimíra (advisor)
This thesis is a business proposal for the expansion of a small bakery run by Mrs. Krejci. Mrs. Krejci decided to open a new shop in Chrast u Chrudimi in the Pardubice region. This thesis deals with market segmentation and analyzes the strengths and weaknesses of the shop as well as the company as a whole. It also monitors rival companies in the area. The business plan proposal is a based on the analysis of internal and external factors which have an effect on the company as well as the company´s financial situation. This proposal also takes into account the possible risks involved in managing a business in the chosen area.
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The Proposal of Business Plan for Development of the Company
 Peňázová, Pavlína ; Pazourková, Radka (referee) ; Bayerová, Vladimíra (advisor)
This thesis is a business proposal for the expansion of a small bakery run by Mrs. Krejci. Mrs. Krejci decided to open a new shop in Chrast u Chrudimi in the Pardubice region. This thesis deals with market segmentation and analyzes the strengths and weaknesses of the shop as well as the company as a whole. It also monitors rival companies in the area. The business plan proposal is a based on the analysis of internal and external factors which have an effect on the company as well as the company´s financial situation. This proposal also takes into account the possible risks involved in managing a business in the chosen area.
Detailed record
Consumer behavior in the market of bakery products
 ČMUCHOVÁ, Karolína
The aim of the diploma thesis was to determine the habits and the typical behavior of the customers in the market for the bakery assortment through a marketing research. The results of the research serve to make a proposal of the innovation of the marketing mix of the selected company. The first step for the writing of this thesis was founded in the literature related with the topic. The next step was the practical part included presentation of the selected company Adélka, Inc. following by the marketing research by the method of the personal questioning. The results of the research characterized a consumer behavior of the respondents and the differences in the behavior of the individual stores. The recommendations and innovations related to the only one instrument of the marketing mix-the product.
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