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Chování spotřebitele na trhu bezlepkových výrobků ve vybraném regionu
Jurášová, Lucie
This bachelor thesis deals with consumer behaviour on the gluten-free market in the South Moravian Region. It provides results of shopping habits, perception and consumer preferences. It describes their habits and key factors which influence consumer during making decision about buying gluten-free products. Based on results of questionnaire survey are suggested recommendations for creating general marketing advices which could be practically used.

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