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Business plan of selected business entity
VESELÁ, Nikola
This diploma thesis deals with business sphere and more specifically it is also about creating own business plan. The theoretical part begins with description of terms, which defines the business sphere as it is. Another important part of the theoretical part is the definition of methods which are used for data analysis in business sphere. It is also important to mention that this part continues with strategies and modern ways to deal with competition participating in the same business. The practical part starts where the theoretical part ended, which is applying those mentioned terms into a real use-case. Task of the practical part is to create own business plan for a driving school business. This business has a long history in region of Písek, but the re-do was needed to keep the business alive, which is exactly what this part is about. This part describes the history and the plans for the future by the new business plan. It also contains analysis of current data, the environment and also the legislatures. Economic data are provided as well and the part closes with discussion about business sustainability in the current market situation.

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