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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Analysis of tourism services in the Jindřichův Hradec region
 HÁLA TREJBALOVÁ, Eva
Pointing out importance to level of tourism services was the main object of my bachelor work. First part is oriented to definition fundamental tourist services. Term such as travel trade, tourism, tourist or sightseer, tourism services, marketing and marketing mix are defined. Many analyses were show round. Analysis of region staking out the Jindřichův Hradec region from geographical, economical, social, technological, political and other aspects (stand-points). Analysis of tourism services defines particular services and level of tourism services in surveyed region. Questionnaire investigation was shown round for complete analyses. Each of analyses was worked up and outcome of analyses was executed. Transportation infrastructure is lack of surveyed region. Level of drive way is insufficient. Transport services from Jindřichův Hradec to Červená Lhota are poor. Proposal was made for better offer and improvement magnetism. This proposal suggested frequent bus services from Jindřichův Hradec to Červená Lhota, especially at the weekend and in summer season. Upon this proposal was marketing mix applied. All the work was summarized in conclusion.
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