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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Profily návštěvníkov vybranej turistickej oblasti južnej Moravy
 Iviczeová, Nina
IVICZEOVÁ, Nina. 2023 Profiles of visitors to the selected destination in the South Moravian. Bachelor thesis. Brno: Mendel University in Brno, Faculty of Business Economics. The bachelor thesis focuses on the profiles of visitors to the destination Brno and its surroundings. The aim of this work is to compile profiles of visitors to the mentioned destination, to implement market segmentation from the demand side and subsequently to define key and prospective target segments that will lead to the sustainability of tourism development in the destination. The initial phase of the work is theoretical, devoted to literary research in the given area. The meth-odology of the work was carried out on the basis of a questionnaire survey, which subsequently results in the practical part of the work, in which key and prospec-tive segments were defined. These segments were selected in such a way that they meet the suitability for the creation of proposals related to the sustainability of tourism in Brno and its surroundings.
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