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Usage of the culture - historical actrativness in tourist trade on example of the state castle Březnice.
VAŇKOVÁ, Pavla
The subject of the bachelory work is to evaluate the usage of the culture-historical atractivness in tourist trade on example of the state castle Březnice. The castle Březnice is cultural-historical landmark which regulary invites the visitors for it´s rich history, nice countryside and this is the motor for the tourist trade in this locality. First part of the paper is theoretical and the author is describing the town Březnice and surroundings, it´s cultural heritage and also the posibility of accomodation and catering. The next parts of the paper are conversanting about the characteristics of the locality, factor of realisation and services for free time. For the practical part was the main source of the information the marketing research. This research was done in year 2007 and 2008 within the visitors of the castle. The research give us answers to following questions: from which sources get the visitors information about the castle, what was the main impression of the visitors, the weak and strenth characteristics of the castle and also were the visitors asked about the services in the castle and in the town Březnice. Based on the specialized publications and the marketing research was done the SWOT analysis and the proposals to better usage of the castle and to grow up the number of the visitors.
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