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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Profily návštěvníkov vybranej turistickej oblasti južnej Moravy
 Iviczeová, Nina
IVICZEOVÁ, Nina. 2023 Profiles of visitors to the selected destination in the South Moravian. Bachelor thesis. Brno: Mendel University in Brno, Faculty of Business Economics. The bachelor thesis focuses on the profiles of visitors to the destination Brno and its surroundings. The aim of this work is to compile profiles of visitors to the mentioned destination, to implement market segmentation from the demand side and subsequently to define key and prospective target segments that will lead to the sustainability of tourism development in the destination. The initial phase of the work is theoretical, devoted to literary research in the given area. The meth-odology of the work was carried out on the basis of a questionnaire survey, which subsequently results in the practical part of the work, in which key and prospec-tive segments were defined. These segments were selected in such a way that they meet the suitability for the creation of proposals related to the sustainability of tourism in Brno and its surroundings.
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Tourism in Protected Areas (example of Lipensko, CHKO Šumava)
 JUNOVÁ, Tereza
The main objective of this thesis is to evaluate the tourism in the period 1990- 2010 on the basis of available data, to assess the development of tourism in protected and unprotected areas of the Lipno region, namely from Nová Pec to Lipno nad Vltavou. The theoretical part contains findings obtained from technical literature that relate to tourism, tourism sustainability in protected areas and opportunities of its development. The practical part of the thesis addresses the development of tourism in terms of the number of visitors and the length of their stay, analyses the primary and secondary tourism offer of the Lipno region and compares the situation on the right bank (Šumava Protected Landscape Area) and the left bank of Lipno reservoir. The thesis also includes estimates of further development of tourism in the Lipno region.
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