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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
System approach to customer satisfaction and loyality in specific company
 Šimůnek, Jiří ; Krejčí, Igor (advisor) ; Horáková, Tereza (referee)
Bachelor thesis deals with the application of system dynamics in customer loyality and satisfaction towards the company Florbal.com. The theoretical part briefly describes the history of the system dynamics, evolution and the definition of system dynamics. The theoretical part is focused on the change of linear thinking to nonlinear or system thinking and the description and significance of mental models. Described is also the creation causal loop diagram and the stocks and flows, the differences between the two diagrams and their advantages and disadvantages. In the practical part is creation of model in Vensim PLE software, at first was created causal loop diagram outlining how it could look like diagram stocks and flows, also reveal a feedback loops and the interaction toward the model. The next step is creating diagram stocks and flows, supplemented by mathematical functions and create several policies. The next step is to run simulations for each policy. Completion of the practical part is to interpret the results and recommendations of the most appropriate policy.
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Simulation of development possibilities of Bonte store
 Dzuriková, Nikola ; Krejčí, Igor (advisor) ; Horáková, Tereza (referee)
Bachelor thesis deals with the application of system dynamics to expand the company's profits through simulation software Vensim PLE. The theoretical part includes system dynamics, systems thinking and mental models. Described are views of linear and nonlinear thinking. The theoretical part is also aimed at describing the formation of cause-loop diagram and the stocks and flows. The practical part describes the creation of own simulation model that includes the causal loop diagram, stocks and flows diagram and the assessment of data that were obtained from the simulation. Stocks and flows diagram is complemented by a mathematical apparatus that allows the creation of different policies. A model displays the current status of revenue and inventory levels (stock) Bonte Store. The model solves two policies to increase the profits of the company. The practical part is focused on choosing the best policy to your company for the best results.
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