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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Usage of New Technologies for Development of a Tourism Destination
 VELÍŠKOVÁ, Adéla
The theoretical part of the diploma thesis deals with themes of modern technologies usable in tourism, management and development of a tourism destination and geographical information systems. The practical part of the thesis is concerned with a concept of less visited monument from four categories (castle, chateau, monastery, town and town wall) in the area of the South Bohemian region, the Vysočina region and the region Waldviertel in Lower Austria, whose target is increasing the attendance and publicizing the chosen monuments. The target of the diploma thesis is to characterize a manner of usage ICT for the management and development of the tourism destination, to identify opportunities due to situational analysis and to propose application of chosen technology for increasing competitiveness of South Bohemia as a tourism destination. Through the geographical information systems as a chosen technology the usage of maps for the management and development of the tourism destination is shown. The outcome is a proposal of several geographic and thematic products (routes).
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Development of a thematic product of the Town Třebíč as a tourism destination
 ŠTROBLOVÁ, Barbora
Destination marketing and management is an integral part of each tourism destination. Destination marketing is an effort to achieve a common goal - selling the destination - with the help of working cooperation of all interested subjects in the location. The targeted area in chosen region is typical by its significant offer of tourism attractions and infrastructure. This thesis aims to create a thematic product of town Třebíč as a tourism destination. The aim of this thesis is to identify unique selling properties of the destination based on strenghts and weaknesses of Třebíč tourism potential and also to design a marketing mix for town's thematic product as a tourism destination.
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