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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing mix used by the Agrozet company
 DRDOVÁ, Martina
The aim of my thesis was to evaluate the tools of marketing mix used by the Agrozet company and to suggest several recommendations to change or integrate some of the marketing tools. The first means of marketing is the product. The product in the company is divided into several product lines. The company uses the price with additional charge and at the same time it follows the requirements in the market and competition. The distribution in the company is ensured by internal and external transport. I think the company makes use of all the marketing tools to attract the customer. It uses all the five tools of marketing communication.
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