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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Consumer Behavior in the Running Gear Market
 HUSÁKOVÁ, Kristýna
The aim of this work is to analyse and evaluate consumer and purchasing behaviour on the market for running equipment. Subsequently, to process the recommendations for business entities operating on this market. This work focuses on the quantitative research. On the basis of this research the analysis of consumer behaviour of runners is carried out. The analysis describes consumers' preferences in buying running equipment and describes differences between customers. The result of the analysis are the recommendations for businesses on the market for running equipment. One of the recommendation is the acquisition of the footscan, the testing track etc.
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