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Poláčková, Eliška ; Halada, Jan (advisor) ; Ježek, Jiří (referee)
This work primarily deals with situation of non-profit sphere in Czech republic. Concretely, I focus on communication activities of the Rakovina věc veřejná foundation in year 2010. In the first part I addres the historical and present situation in non-profit sphere in Czech republic. I accent especially non-profit organisations, which are dealing with cancer diseases,which represents the Rakovina věc veřejná foundation as well. The third part is about the importance of public relations. Next part is about event marketing, which is being widely used and plays very important role by gaining the financial assets. I assess two main events, which the foundation Rakovina věc veřejná presented in year 2010. The fifth part deals with internet communication, which is presented through web pages of the Rakovina věc veřejná foundation and its profile on social network Facebook. Also grows the popularity of celebrity marketing, which is analysed in chapter six. Chapter seven handles with the importance of sponzoring for the Rakovina věc veřejná foundation. Last chapter is focused on competition between the Rakovina věc veřejná foundation and organisation Liga proti rakovině Praha. Through SWOT analysis I recommend certain changes in the communication of the Rakovina věc veřejná foundation.
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Poláčková, Eliška ; Halada, Jan (advisor) ; Ježek, Jiří (referee)
This work primarily deals with situation of non-profit sphere in Czech republic. Concretely, I focus on communication activities of the Rakovina věc veřejná foundation in year 2010. In the first part I addres the historical and present situation in non-profit sphere in Czech republic. I accent especially non-profit organisations, which are dealing with cancer diseases,which represents the Rakovina věc veřejná foundation as well. The third part is about the importance of public relations. Next part is about event marketing, which is being widely used and plays very important role by gaining the financial assets. I assess two main events, which the foundation Rakovina věc veřejná presented in year 2010. The fifth part deals with internet communication, which is presented through web pages of the Rakovina věc veřejná foundation and its profile on social network Facebook. Also grows the popularity of celebrity marketing, which is analysed in chapter six. Chapter seven handles with the importance of sponzoring for the Rakovina věc veřejná foundation. Last chapter is focused on competition between the Rakovina věc veřejná foundation and organisation Liga proti rakovině Praha. Through SWOT analysis I recommend certain changes in the communication of the Rakovina věc veřejná foundation.
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