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Komunikační strategie jedinečnosti vinařství v regionu Mikulov
 Popela, Stanislav
The Bachelor thesis of the Communication strategy of uniqueness of winery in the Mikulov region deals with an analysis of the state of marketing communication strategy of wine enterprises in the Mikulov wine sub-area, focusing on selected medium-sized winery. The aim of this thesis is to create and propose a new communication strategy of this wine company. Teoretical part describes the field of winemaking, its historical origin in the Czech lands and the Mikulov sub-area. Later on it also discusses the description of marketing and marketing in the winery. The practical part focuses on the analysis of the state of marketing in wine companies in Mikulov, comparison with the wine sites of northern Italy in a form of a questionnaire survey of wine companies as well as the survey for consumers. Subsequently, in the practical part, there is contained a description of the current communication strategy of the selected winery and a development of a new company strategy as a potentially beneficial work. In the conclusion of this thesis are recommended procedures to improve this communication marketing strategy and implement it in practice of the selected wine company.
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