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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Marketing projects on enhancing the attractiveness and attendance of Zoo Chleby
 Bartošová, Kateřina ; Jarolímková, Liběna (advisor) ; Voříšková, Barbora (referee)
Main goal of the bachelor thesis is to outline marketing projects, which could help Zoo Chleby to be more attractive and visited. The theoretical part characterises tourism, specifics of its marketing and management, tourist attractions and event marketing and management. Moreover it focuses on zoological gardens and activities provided by them. The practical part states basic data about Zoo Chleby, its premises, inhabitants and activities. The core of this part lies in the outline of marketing projects, ways of their organization and a guess of possible impacts on the run in zoo.
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