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Talent shows in the CR and in the world-the analysis of selected talent formats and their procedures in the television broadcasting and thier influence on the behaviour of the audience
Králová, Michaela ; Kruml, Milan (advisor) ; Jirák, Jan (referee)
In my dissertation I survey the historic progress of the reality TV and the reality show, focussing on the specific genre of the talent shows, which stands for the current phenomenon of the entertainment industry in TV broadcasting. Using the method of the oral history I'll explain in detail the principals of running these shows on chosen formats and point out how different or same strategies can appear in shows all over the world. Further I'll focus on the structure and the level of a production, main features of the audience personality and behaviour, for example forming the relationship between the viewer and the participants on the basing on personal stories or praising and idealising the competitors. The next step of my analysis will be a depiction of the economic thesis and rules, which run the talent shows, which give them a direction and drive them on the TV market. I'll give an insight into the terms as the affective economics, building lovemarks or an inspiring fan, which are characteristic for the era of the convergence of media, which are considerably covered by talent shows. In the end my work depicts also the role of the jury and their specific trail, which are necessary for the viewer ratings and potential success of the certain show. Further my work will point out the typical marks...
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Mediální masáž, aneb, Jsou opravdu defenzivní akcie tak výhodné v dobách krize?
Vataha, Jiří
The goal of this paper is to refute the fact that it is profitable, in times of economic crisis, or recession, to invest in defensive stocks of anticyclical industries. To refute this fact, I chose the defensive stock of the anticyclical service sector entertainment industry - Walt Disney Co. I will compare the development of these stocks with the developments in the capital market during the economic crisis of 2008/2009. With the aid of correlation and graphical comparisons of the stocks with the Dow Jones U.S. Broadcasting and Entertainment Index and Dow Jones Industrial Average Index, I have concluded that the above statement is incorrect. Shares in times of crisis behave with as much volatility as the market itself and correlates strongly with it.
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