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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Vplyvy online a offline marketing na spotřebitelské chování v telekomunikačním průmyslu Spojených arabských emirátech
 Makovská, Simona ; Cook, Gina (advisor) ; Lhotáková, Markéta (referee)
The master thesis is concerned with the impact of online and offline marketing. These effects are researched in the conditions of United Arab Emirates and its telecommunication industry. The goal of the thesis is to identify the effects of offline and online marketing tools on consumer behavior in the UAE telecommunication industry. The main added value of the thesis is brought through primary research that was conducted on the sample of 100 respondents living in the UAE. The results show the increasing importance of online marketing tools and stress the significance of synergic effects of implementing adequate online and offline marketing tools.
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Financial aspects of corporate governance in insolvency process
 Zábojníková, Júlia ; Marek, Petr (advisor) ; Škerlíková, Tatiana (referee)
Thesis discusses on practical example of company MobilKom the advantages and disadvantages of options to resolve the insolvency based on Czech bankruptcy law. The understanding of the possibilities and intentions of insolvency laws is analyzed with European and American insolvency orders. Disparity between the liquidation, sale as a whole and reorganization are rated not only theoretically, but also practically. The analyzed company has passed all these stages of insolvency process due to the changing view of the situation in which the company found itself. MobilKom was beginning telecommunications company, which dared to call itself the fourth operator in the Czech market. Major weaknesses were identified and, on contrary, the strengths of the whole process. Accounting problems captured the complexity of economic context.
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