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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Cukry a sladidla v lidské výživě
 Otrusinová, Kateřina
The bachelor thesis deals with the characteristics and classification of sweet substances with a focus on classification of sugars and sweeteners. The paper deals in detail with structure, occurrence, physiological effect and use of individual representatives from the group of monosaccharides, disaccharides and natural and synthetic sweeteners and those synthetic ones identical to natural. Attention is paid to sugar absorption, blood glucose concentration and glycemic index. It is also focused on effects of sweet substances consumption on the body and related diseases such as diabetes mellitus or obesity that is associated with fructose in context of mutation of the thrifty genes.
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Visuality of sweetness in marketing communication
 Krementáková, Tereza ; Fišerová, Michaela (advisor) ; Kladný, Tomáš (referee)
The goal of this paper is to explore a visuality of sweetness. It is social construct with a sentimental meaning and it is used by marketing communication. We suppose that our phenomena is not build up on connotation such as a taste of sensation how it could be asssumed. It is build by a sentimental meaning. For a verification we establish conditions which have to be proved by a representation to be labeled as the visuality of sweetness. The selected phenomena is close to Barthes's theory of myth as a secondary semiotic system. That is the reason why we need to address this dilemma. The background of an origin of the sweetness visualitation could help us understand Hackley's critical view on prism of social constructivism. Both theories could not be complete in a measure of marketing communication and a whole concept of sweetness visualisation is completed in Kress's multimodality theory. The part of the paper is empirical semiotic material which helps us to demonstrate a scale of a use of sweetness visualisation from a binary oppossition to a complete use of visual sweetness in marketing communication.
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