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A Proposal of the Tourism Strategic Document for the Tourist Destination of Žumberk
KRATOCHVÍLOVÁ, Markéta
The aim of this bachelor thesis was to create a suggestion of Tourism Medium-Term Strategic Plan for the destination Žumberk, to evaluate the destination?s potential by situation analysis and to suggest priorities and measures, whose realization should increase competitiveness of the destination. One of the first chapters was literature review, which gives theoretical introduction to the issue. Than followed situation analysis, presentation of the results of researches. The vision, priorities and measures were suggested on the base of obtained results.

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