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Reklama a postoje spotřebitelů
Timková, Kristýna
This Bachelor thesis Advertising and consumer attitudes is divided into two compact units, which are the theoretical part and the practical part. For the firs time we will describe the theme, the aim of the work and the structure of it in the introduction. Then in the first part, which is called the theoretical, we will explore not only the advertising, but also the consumer behavior, because without consumers, advertising is not necessary. In the second part, which is called the practical, we will deal with the methodology used for this marketing research and with the evaluation of the questionnaire which was drawn up for the purposes of this work and which examined the views of the students of Mendel University in Brno, Faculty of regional development and international studies on today's advertising. What today's young people actually think about advertising? What the opinions on them they have? Do they look at them, or not?
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Reklama a postoje spotřebitelů
Timková, Kristýna
This Bachelor thesis Advertising and consumer attitudes is divided into two compact units, which are the theoretical part and the practical part. For the firs time we will describe the theme, the aim of the work and the structure of it in the introduction. Then in the first part, which is called the theoretical, we will explore not only the advertising, but also the consumer behavior, because without consumers, advertising is not necessary. In the second part, which is called the practical, we will deal with the methodology used for this marketing research and with the evaluation of the questionnaire which was drawn up for the purposes of this work and which examined the views of the students of Mendel University in Brno, Faculty of regional development and international studies on today's advertising. What today's young people actually think about advertising? What the opinions on them they have? Do they look at them, or not?
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