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National Repository of Grey Literature

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Proposal of Media campaign for Student SMS Gratis Engel, Filip ; Mottlová, Libuše (advisor) ; Téglássy, Rudolf (referee) Práce mapuje dosavadní komunikaci Vodafone a srovnává s konkurenty. Teoreticky shrnuje výhody a nevýhody jednotlivých mediatypů. Představuje novou službu a navrhuje možnost její propagace. Detailed record

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