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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Analysis of Nestlé international brand strategies
 Krajčová, Lucie ; Machková, Hana (advisor) ; Štěrbová, Ludmila (referee)
Nestlé belongs to leading food and beverages companies in the world for almost 140 years. Throughout the time of its existence it expanded geographically and broadened its product portfolio. Nowadays, Nestlé delivers its products to 130 markets worldwide and manages a wide portfolio of both food and nonfood products. To the success of Nestlé company contribute high-quality products based on long-term research and development, as well as accurate planning and strategic management decisions about launching new brands into the market and precise planning of brand expansion into international markets. The objective of this diploma thesis is to analyse strategies, which Nestlé company uses for successful managing of international, regional and local brands.
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Marketing strategy of Groupe SEB
 Hnyková, Petra ; Halík, Jaroslav (advisor)
This thesis analyses marketing strategy of international company Groupe SEB that operates on the market of small domestic appliances and cookware. The company strategically manages portfolio of several international and regional brands. In my work I speak about the theoretical background of the international marketing principles and focus on the analysis of the marketing strategy of each brand with concrete examples and comparison.
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