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Strategic markets for czech exporters: MERCOSUR countries, Mexico
Novák, Patrik ; Plchová, Božena (advisor) ; Nigrinová, Lenka (referee)
The subject of this thesis are countries in Latin America, specifically Mexico and the member states of the economic integration MERCOSUR, Brazil, Argentina, Venezuela, Paraguay and Uruguay, their foreign trade and economic relations with EU, Czech Republic respectively and the state support for exporters. The goal is to characterize the selected countries and their standings within the region and towards EU/CZ, to classify their trade relations and identify perspective export-oriented branches and to enumerate services and advantages for Czech exporters through state export support. To achieve these objectives many statistics have been used, in particular: demographic structure, GDP structure, history of the balance of trade, product grouping of exports a.o. Analysis showed that the degree of difficulty for Czech exporters to penetrate the markets of Mexico and MERCOSUR member states differs greatly. Perspective export commodities are transport vehicles, processing machinery and manufactures. The possibility to use services of the state export support is specific to each country. Mexico and MERCOSUR, based on the total value of mutual trade, are not the most significant trade partners of the Czech Republic, they, however, hold considerable potential.
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Hodnocení investičních aktivit firmy Škoda Auto na strategicky významných zahraničních trzích
Koláčná, Kateřina ; Plchová, Božena (advisor) ; Korandová, Jiřina (referee)
The aim of my thesis is to show reasons, ways and results of initiation Škoda Auto's strategicly important investments. Škoda Auto operates in the eastern-europe and asian markets through several options: licence, full production and assembly lines. It also produces or assembles cars either in its own or Volkswagen's or partner's factories. The reasons for this variability are various, the main ones are to reach as low costs as possible and to gain as large market share as possible. Mostly in the eastern-asian market, Škoda Auto owner, Volkswagen concern, relies on the advantage of positive associations with the Škoda Auto brand and the Czech Republic itself, these associations were created during the second half of the 20th century.
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