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Entrepreneur in the Public View
KOVAŘÍK, Michal
This bachelor thesis describes opinions on entrepreneurs and stereotypes of thinking about their characters. It also introduces public ideas about entrepreneurs and their relationship to morality. The theoretical part defines basic terms such as free market capitalism, entrepreneurship, enterprise, profit, works with similar research from Czech market agencies and uses the archive of Socioweb to discuss the results. This bachelor thesis is focused on opinions of inhabitants of Písek district situated in South Bohemia. The practical part subsequently presents the quantitative research using questionnaires. This part also contains an evaluation of the collected data and explains the results of the research. The bachelor thesis suggests how to possibly improve the public opinions on characters of entrepreneurs.

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