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Strategy of the organisation of trading services
 DVOŘÁKOVÁ, Petra
The main focus of this thesis called ?Strategy of the organisation of trading services? is strategic decision for establishing the independent department which will provide the new service with the aim of its own effective distribution. Distribution should satisfy the customer needs by delivering the ordered goods which was prepared at their wholesale outlet to the right address. The main aim is increasing the profitability of the organisation and also increasing the competativeness on the market.
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