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National Repository of Grey Literature

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The strategy of company`s entry to the market Koreňová, Hana ; Turnerová, Lenka (advisor) ; Prídavok, Mojmír (referee) E- zone Technologies is a Slovakia based company which dedicates to the development of Internet applications. Given its previous experience dealing with Czech clients, the company has decided to expand its services to Czech Republic. The main goal of the present thesis is to design a proper business and marketing strategy for the company's introduction into the Czech market. To achieve the purpose, the PEST analysis, the micro-analysis and the SWOT analysis has been determined. The analysis have revealed the opportunities and the risks that the Czech market presents. Based on the results of the analysis, a suitable marketing strategy as well as a marketing mix plan and communication approach have been designed. Detailed record

Ocenění společnosti Caterpillar Financial Services ČR, s.r.o. Hrušová, Klára ; Marek, Petr (advisor) ; Brabenec, Tomáš (referee) Diplomová práce se zabývá stanovením tržní hodnoty společnosti Caterpillar Financial Services ČR, s.r.o. pro případ jejího prodeje potenciálnímu investorovi. Ocenění je provedeno metodou EVA entity a na základě majetkového ocenění. V části strategické analýzy je vymezen relevantní trh a stanoven odhad tržního podílu, růstu obchodů a tržeb společnosti. Finanční analýza zde potvrdila předpoklad věčného trvání podniku. Na základě zjištěných skutečností v části strategické analýzy, finanční analýzy a generátorů hodnoty byl stanoven finanční plán. V závěrečném ocenění byla vyčíslena hodnota výnosového ocenění společnosti na 498 900 000 Kč. Detailed record

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