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Návrh zefektivnění standardů chování a komunikace pro pracovníky zákaznických center
Drábková, Tereza
DRÁBKOVÁ, T. Design efficiency standards of behavior and communication to staff customer service centers. Bachelor thesis. PEF Mendel University in Brno 2013. The main aim of my work is to update the standards and parameters for communication with customers in customer centers and make recommendations to improve services and increase customer satisfaction. The theoretical part is based on a thorough study of the literature on communication with customers. The practical part deals with analysis of current methods of customer care and customer satisfaction surveys using a questionnaire survey on the model of ČEZ Customer Services, Inc.. On the basis of this information was proposed recommendations that would lead to increased customer satisfaction.

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