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Promotion of a study program Protection of Population at South Bohemian university in České Budějovice
FIŠEROVÁ, Simona
The theoretical part includes a description of the educational system in the Czech Republic given by the Act no. 317/2008 Coll. dealing with preschool, primary, secondary, higher vocational universities and other education as amended, and the Act no. 111/1998 Coll. dealing with university studies as amended by further regulations. It also includes a list of all colleges and universities which provide accredited courses, related to the field of Population-protection program, with a focus on CBRNE, which is provided by the University of South Bohemia in Ceske Budejovice. The last chapters of the theoretical part are devoted to general, and some specific forms of promotion. The educational system, accordingly to the Act 317/2008 Coll., is divided into prescho-ol education, elementary education, secondary education, education at conservatories and higher vocational education. The Act no. 111/1998 Coll. deals with studies at uni-versities. In further chapters I am dealing with some similar programs at all colleges and universities in the Czech Republic. I categorized the study programs into those provided by colleges, and universities bachelor´s , master's and doctoral studies. The study pro-gram of Population protection, studied at a college, is opened only at one college at all in one-degree course only. On the other hand, Bachelor´s degree program Protection of population, or similar programs, are opened at eleven universities. Together it contains a total of sixteen degree courses. Master´s degree program of Population protection is opened at six universities and in a total of 9 degree courses. Doctoral study programs are opened at five colleges and a total of degree courses.¨ The last section of this thesis is devoted to general promotion. The promotion serves to motivate a group of people or all people. Using the promotion commences the transmission of information, population knowledge expansion and it also increases brand, or a company, awareness. The promotion may be realized through advertisements, no matter whether in medias, printed advertisements or television and radio advertisements. The promotion via media we split into: mass media and specific media. Among the mass medias we may add televisions, the internet, cinemas, magazines and radio. Into the group of specific medias we number billboards, vehicles, shop windows, containers, fences of sport areas or mailing and advertising items. The aim of this thesis was to design an appropriate method of promotion of the study program Population protection at the University of South Bohemia in Ceske Bu-dejovice and the research question was: What is the promotion and presentation of the study program Population protection at the University of South Bohemia in Ceske Bu-dejovice? In addition to this purpose, a questionnaire survey given to selected secondary schools in the South bohemian region, was realized. To meet this goal, the assessment questionnaire was created for secondary schools students. The questionnaire was divi-ded into two blocks. The Block I contains 10 questions and the Block II contains 13 questions. The first-block questions were focused on: interests of high-school students to study at universities or higher professional schools; possibilities for their further stu-dy; criterions which are crucial when choosing the field of study; fears connected with accessing college or colleges; the total amount of tuition fees and collecting information about the study. The second block is aimed to promotion of the study program: Popu-lation protection at the University of South Bohemia in Ceske Budejovice; the interest of students about this field; promotional events organized by the Faculty of Health and Social Care, or by the Department of radiology, toxicology and population protection; the type and form of promotional materials preferred and it also studies the assessment of the importance of the study program.
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