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Veletrhy a výstavy jako součást exportní strategie českých firem Vondruška, Jaroslav ; Lukáš, Zdeněk (advisor) ; Cibulková, Iveta (referee) V práci je uvedeno základní členění a obecná problematika veletrhů a výstav. Pozornost je věnována jejich postavení v marketingu a v pronikání na zahraniční trhy. Cílem práce je usnadnit vystavovateli výběr veletrhu, přičemž důraz je kladen na zahraniční akce a jejich rozdělení, s ohledem na vývoj a výzvy českého exportu. Práce rozebírá i podporu pro vystavovatele z prostředků státu a EU. Detailed record

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