Home > Search Results: keywords:"spotřebitelské neurovědy"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Tvorba metodiky pre výber zamestnancov s využitím merenia elektrodermálnej aktivity so zameraním na kariérnu orientáciu a motiváciu
 Slivoňová, Lucia
Slivoňová, L. Creation of a methodology for employee selection using electrodermal activity measurement with a focus on career orientation and motivation. Brno: Mendel University in Brno, 2023. This thesis deals with the development of a new methodology for the se-lection of employees for employment and examines the actual motivation and orientation of employees; emphasis is also placed on personality traits. The rese-arch is conducted using a neuromarketing tool, electrodermal activity, which me-asures skin activity and is complemented by traditional methods. The literature review describes consumer neuroscience, neuromarketing, personality theory, and work motivation and orientation. The analytical part focuses on the analysis of personality and motivation, the analysis of the questionnaire survey and the measurement of electrodermal activity, and finally the overall linking of the results of the analyses into a whole.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English