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Marketing of NHL in 2005-2015
Kadeřábek, Jan ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
This thesis is focused on marketing of the National Hockey League (NHL) from 2005 to 2015. The NHL, having been founded in 1917, is the oldest and most famous ice hockey competition in the world. The aim of the study is to investigate the role and the impact of marketing and its techniques on the NHL. I start with 2005 because the then season was completely cancelled due to disagreements among players and owners of the clubs. It is considered to be a turning point in the history of the NHL since a salary cap has been introduced and clubs could spent limited amount of money on players. The main attention of the thesis is directed at single marketing activities of the league - television broadcasting, outdoor games, sponsors, All-Star Games, lockouts, the salary cap and revenues. Considerable space is devoted to comparison with the biggest competitors of the NHL on the North American sport market. The findings from the research show that management of the league uses marketing and its tools very extensively. Marketing helps the NHL to fulfil its plans, bring new fans and attract lucrative sponsors. The study concludes with a prediction what the future will bring to the league. An extension of the NHL into new markets in Las Vegas and Quebec is set to happen together with growing revenues.
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Marketing of NHL in 2005-2015
Kadeřábek, Jan ; Halada, Jan (advisor) ; Šesták, Zdeněk (referee)
This thesis is focused on marketing of the National Hockey League (NHL) from 2005 to 2015. The NHL, having been founded in 1917, is the oldest and most famous ice hockey competition in the world. The aim of the study is to investigate the role and the impact of marketing and its techniques on the NHL. I start with 2005 because the then season was completely cancelled due to disagreements among players and owners of the clubs. It is considered to be a turning point in the history of the NHL since a salary cap has been introduced and clubs could spent limited amount of money on players. The main attention of the thesis is directed at single marketing activities of the league - television broadcasting, outdoor games, sponsors, All-Star Games, lockouts, the salary cap and revenues. Considerable space is devoted to comparison with the biggest competitors of the NHL on the North American sport market. The findings from the research show that management of the league uses marketing and its tools very extensively. Marketing helps the NHL to fulfil its plans, bring new fans and attract lucrative sponsors. The study concludes with a prediction what the future will bring to the league. An extension of the NHL into new markets in Las Vegas and Quebec is set to happen together with growing revenues.
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Possibilities of gaining financial means for running and development of the public elementary art school
Hrubá, Simona ; Svoboda, Petr (advisor) ; Kitzberger, Jindřich (referee)
5 TITLE: Possibilities of gaining financial means for running and development of the public elementary art school AUTHOR: Simona Hrubá DEPARTMENT: Education Management Center SUPERVISOR: Ing. Petr Svoboda, Ph.D. ABSTRACT: This bachelor thesis analyses which possibilities public elementary art schools make use of when getting finance for their running and development. In more detail the thesis deals with the support of these schools by their founders, if the schools carry on complementary activities, if they were forced to increase payments for education, if they have sponzors, if they were granted gifts or whether a civic association operates at school. It has been also analysed to which extent the school management is informed about possibilities of drawing subsidies from grant programmes announced by the Ministry of Education, Youth and Sports, by local administrative units or by the EU. In theoretical part of the thesis these possibilities are described from general point of view. In the research part it has been analysed questionnaire survey, dealing with the concrete results regarding the monitored fields of financing, realized in public elementary schools in the Czech Republic. KEYWORDS: Financial means, public elementary art school, grant programmes, fouders, sponsors
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