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Analysis of the GHC Clinic Prague´s communication campaign in the reality show “Mladší o pár let II”
 Váňová, Michaela ; Karlíček, Miroslav (advisor) ; Chytková, Zuzana (referee)
The Bachelor's thesis focuses on efficiency of the communication campaign in the Czech reality show "Mladší o pár let II". There were performed three analyses: analysis of the efficiency with the GHC Clinic Prague as a campaign sponsor, analysis of the campaign's efficiency according to the ratings of the reality show "Mladší o pár let II" and analysis of the clinic's target group based on quantitative research.
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