Home > Search Results: keywords:"specializace na horskou turistiku"
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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
The Establishment of the Travel Agency with the Spezialisation in Hiking Tourism
 PANSKÁ, Markéta
As a topic of a bachelor work was chosen a procedure conected with an establishment of a travel agency. The aim of a project is to make a suggestion of an establishment of a travel agency with a speciliaziation in hiking tourism and an analysis of conditions needed for development of tourism in Ledeč nad Sázavou. A procedure included an analysis of an environment of a company and a view on a competition in the field. The results allowed to chose the most appropriate marketing strategy orientated on a noticeable distinction from other touroperators. According to received information was created a marketing mix and a market research confirmed a labour hypothesis.
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