National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Demand Analysis and its Application for Building of Competitiveness of the Company
Bradáčová, Nikola ; Lehotský, Bronislav (referee) ; Bayerová, Vladimíra (advisor)
This thesis deals with the demand analysis of the company Apleg systems, Ltd., which focuses on the production, sale of fencing components and service providing in the form montages and advice. It characterizes the market in which the company operates, and analyses customers and factors affecting their demand through price elasticity of demand determines their reactions to price changes. Performs analysis of the company and the competition analysis and based on results of these analyses proposes measures to improve the competitiveness of this company.
Demand Analysis and its Application for Building of Competitiveness of the Company
Bradáčová, Nikola ; Lehotský, Bronislav (referee) ; Bayerová, Vladimíra (advisor)
This thesis deals with the demand analysis of the company Apleg systems, Ltd., which focuses on the production, sale of fencing components and service providing in the form montages and advice. It characterizes the market in which the company operates, and analyses customers and factors affecting their demand through price elasticity of demand determines their reactions to price changes. Performs analysis of the company and the competition analysis and based on results of these analyses proposes measures to improve the competitiveness of this company.

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