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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
Hopes and Limits of Fair Trade from a Socio-economic Perspective
 KOTRČOVÁ, Michaela
The work deals with the topic of fair trade from a socio-economic point of view, with the aim of describing the main historical milestones of fair trade and answering the set research questions. In the first part of the work, the key aspects of fair trade, its historical development and the benefits and limitations of this business model are identified through literature research. Using the results obtained as part of a questionnaire survey, the empirical part examines the behavior, knowledge and awareness of consumers about the concept of fair trade, which turns out to be very narrow. It also provides an insight into the factors that have the greatest influence on the support of fair trade in companies selling fair trade products. It turns out that profit is not the most important factor. Last but not least, it was found that companies see the future in fair trade and continue to plan to sell these products.
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