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Transformation of Power and Social Control: The Concept of CSR and Its Market Use
Repická, Barbora ; Navrátil, Jiří (advisor) ; Deverová, Lenka (referee)
ANOTATION The theoretical thesis should point out the development and transformation of power, its mutual relationships and social control, all through discourse analysis of political practice of corporate social responsibility (CSR). Except of other theoretical thinkers, for example later Nikolas Rose, Michel Foucault mostly contributed to these phenomenons. Because power is socially constructed phenomenon and it depends on particular context, we are going to follow development and transformation of power on the concept of CSR. Concept of CSR will give us the frame for this analysis and helps us to recognize moments in CSR practices where the Foucault's model of governing, the concept of power and knowledge, discursive and disciplination practices are present. Also Rose's concepts of market texhniques and rise of new subject and subjectivity. These terms help us to cover economical and market practices on the background of firm's social and enviromental responsibility. KEY WORDS Corporate social responsibility, power relations, social control, disciplination, discoursive practice, subject of consumption, discoursive analysis
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