National Repository of Grey Literature 1,164 records found  beginprevious842 - 851nextend  jump to record: Search took 0.01 seconds. 
Analysis of selected indicators of marketing on social networks
Pejcha, Martin ; Prášilová, Marie (advisor) ; Pilař, Ladislav (referee)
Thesis deals with the development of investment in marketing on social networks in selected companies and also the perception of advertising from the perspective of network users. It analyzes the development investment through time series. Data for the analysis were provided by companies, which are the Commercial Bank, Inc., Prague Chocolate, Ltd. and Stunnview, Ltd. To assess the impact of advertising on users of social networks was used own survey, which was conducted from November 25, 2016, to 31 January 2017. By using the questionnaire was possible to examine to what extent the users of social networks are influenced by advertising when deciding to purchase products, if users follows the discussion and evaluation of products, or to what extent of the evaluation they actively involved. The results were compared with the investigation carried out by the Czech Statistical Office in 2016. The data are compiled using statistical methods.
Online Marketing Tools
Čermák, Michal ; Pilař, Ladislav (advisor) ; Tereza, Tereza (referee)
This master's thesis deals with online marketing tools of the chosen company Makro Cash & Carry ČR. The aim of this thesis is to analyse the current online marketing tools, to point out the weak points and to propose recommendations leading to more effective internet marketing. The theoretical part focuses on online marketing as itself, from search engine optimisation to PPC advertising systems. Importance is also placed on new trends in online marketing, such as social networking and other forms of sales promotion. Final chapter is dedicated to measurability of results from analytical tools for tracking campaigns. The practical part analyses the online marketing tools of the chosen company and submit recommendations from it.
Tools enhancing audience loyalty
Bouša, Jan ; SULŽENKO, Jiří (advisor) ; JEŽEK, Vlastimil (referee)
This thesis examines the issue of customer loyalty as a marketing discipline across industrial sectors and applies the gained knowledge in the environment of performing arts. It shows real experiences of companies and statistical data demonstrating the importance of loyal customers. It discovers the attitude of Czech theaters to this issue through its own survey and also refers to foreign research. The thesis is mentioning the topic of collecting personal data and CRM. In the practical and the largest part of the document is author writing about modern tools serving to maintain daily contact with the audience and occasional activities to support the relationships (social networks, e-mail marketing, club / loyalty program, SMS marketing, telemarketing, correspondence direct mail, web chat, special events, crowdfunding) and suggests the ways of their correct and effective use. The thesis underlines the potential of the particular tools in relation to the topic. Chapters about tools for enhancing audience loyalty are supplemented by successful examples of cultural and non-profit sector.
Social networks and their marketing potential for small and medium businesses
MRÁČKOVÁ, Tereza
The work is focused on the use of social networks by small and medium sized businesses. The theoretical part first discusses the history and description of selected social networks. For four most popular networks, Facebook, Instagram, Twitter and LinkedIn, it described how the company can advertise. The work is described paid forms of advertising in these four social networks. It is described what method of paying for ads and ad placements exists. The practical part is divided into two parts. The first section analyses the chosen company. The work is included an interview with the managing director of the company and on the basis of this interview and self-exploration firm is executed proposal to improve the use of Facebook and other social networks. The second part of the work is focused to the questionnaire survey. It was created 10 hypotheses, and using them was written questions. Hypotheses are after collect a sufficient number of responses evaluated.
Reklama na internetu se zaměřením na sociální sítě
Jagošová, Tereza
This thesis deals with the issue of online advertising and further elaborates adver-tising on social networks. Work provides an overview of the characteristics and forms of advertising on the Internet. It defines terms such as display advertising, search engine marketing, native advertising, social media marketing, etc. The fol-lowing is a summary of legislation of advertising in the Czech Republic. The aim is to create recommending methods for marketers in terms of rights and marketing. Marketing recommendations focus mainly on the social networks.
Analýza využívání sociálních sítí žáky středních odborných škol
Živělová, Andrea
This bachelor thesis analyses the use of social networks between students of secondary vocational schools. Nowadays, social networks are a great phenomenon that affects every person. When using social networks certain threats may arise, which are discussed in more detail in this thesis. The theoretical part points to holistic view of the risks that the Internet brings. It also gives an overview of prevention projects that are in the Czech Republic helpful in solving problems associated with the virtual world. Secondary data about this topic was processed. The practical part contains implemented and evaluated questionnaire that aimed to determine whether adolescents are attending social networks, for what purpose and whether they even realizes the potential risks. Data are processed by basic statistical procedures and illustrated using graphs and tables. The conclusion summarizes the results and possible solutions.
Marketing Utilization of Social Networks
Oulehla, Patrik ; Husáková, Andrea (referee) ; Chlebovský, Vít (advisor)
The goal of bachelor thesis "Marketing utilization of social networks" is to analyse communication on social networks at company and make a proposal how this communication utilize, possibly improve for benefits. The theoretical part deals with internet marketing and possibilities of utilization, social networks and their correct utilization. The practical part is focused directly on real company, when analyse utilize social networks, efficiency compared to competitions, comparing with competitions through the use of marketing methods and suggests improvement at social networks.
Marketing Communication of Engine Tables Brand on the Social Networks
Pokorný, Marek ; Plachký, Leoš (referee) ; Chlebovský, Vít (advisor)
Target of bachelor's theasis is to propagate Engine Tables brand on new social networks and improve propagation on exist social networks. The theoretical part describes theoretical basics of marketing, basic concepts of marketing and methods of work. In the analytics part are basic information about company, marketing problems, PEST analysis, market analysis and competition. In the last part are all results, their efficiency, financial demands and contribution of individual solutions.
Analysis and Design of E-commerce Firms
Špička, Vojtěch ; Janková, Martina (referee) ; Němcová, Zuzana (advisor)
This bachelor thesis analyzes and suggestions a new e-commerce of a firm. What are the options currently in implementation and marketing promotion of online store. Selecting an optimal design solution for the business with protective working aid, working clothes and shoes, it´s implementation and successful launch on the online market. In the first part of this bachelor´s work we will introduce some theoretical things and in the second part we will use it for creation of e-commerce. The result is the fully functional online store, which makes an economic profit.
Modification of Company Information System
Kašpar, Jan ; Novák, Lukáš (referee) ; Koch, Miloš (advisor)
The bachelor thesis deals with the design of information system of the company VacuSol, spol. s r.o. Based on the analysis, will present a proposal to improve corporate websites and pages on social networks. Bachelor thesis assesses the current situation of the information system of the company and establishes criteria for the selection of the optimal solution. Furthermore, by comparing products identified criteria and recommends the product that best meets the requirements company VacuSol, spol. s r.o.

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