National Repository of Grey Literature 1,164 records found  previous11 - 20nextend  jump to record: Search took 0.01 seconds. 
Návrh marketingové komunikace pro vybranou firmu
Zatloukalová, Lucie
Zatloukalová, L. Marketing communication proposal for the selected company. Bachelor’s Thesis. Mendel University in Brno, 2023. The bachelor thesis deals with a proposal for improving marketing communication for a selected company, which is a Trionffale boutique. The boutique would like to keep working on building relationships with its regular customers and reach out to new potential customers or those interested in working with the Czech design industry. Part of the thesis will be to make recommendations on further expansions that the boutique is considering. Suggestions will be recommended based on an analysis of the boutique itself and its current marketing mix and marketing communications, as well as on interviews with customers and information gathered through a questionnaire survey. Data from both surveys will be used to characterize the target segment. Suggestions will be directed to the social networking sites on which the boutique is already active and to other supporting activities. The recommendations will also include a calculation of the expected costs.
Kyberšikana na středních odborných školách
Kovářová, Lenka
The main topic of this thesis is focused on the issue of cyberbullying among secondary schools’ students. The idea of the work is to know, describe and interpretate the problem of cyberbullying at secondary schools. This thesis is divided into two parts – theoretical and practical. In the theoretical part are described information and communication technology, online security, social networks with describe, describe of bullying. Next and main section is about phenomenon of cyberbullying, which is described, divided and reader gets to know about the characters of cyberbullying. As well as protection and coping strategies, prevention programmes. At last, but not least the differences between traditional bullying and cyberbullying. In the practical part the author tries to get know if secondary schools’ students are threatened with cyberbullying, if they know what cyberbullying really is, how is wide, if they actively particulate in this phenomenon and who they let know (if so). End of the questionnaire is focused on their relationship with social networks. The questionnaire was distributed online and physically.
Kariérní management studentů a absolventů na sociálních sítích
Nekuda, Lukáš
Nekuda, L. Career management of student and graduates on social media. Diploma thesis. Brno: Mendel University, 2023. The diploma thesis deals with the use of social networks in career management of students and graduates of economics faculties. The research is based on previously conducted studies and selected statements that emerge from the studies. The main part of the research evaluates the services provided by university career centres and then the use of social networks for career development. Recommendations were formulated based on the questionnaire survey respondents' current use of social networking sites and their preferences regarding the transfer of information towards students during their studies. The results indicated the need for including the issue in the curricula of economics faculties and confirmed the claims of the studies in the research part of the thesis.
Marketingová strategie vybrané kapely
Lubal, Jan
Lubal, J. Marketing strategy of the selected band. Bachelor thesis. Brno: Mendel Uni- versity, 2023. Marketing strategy plays an essential role, not only in the field of ordinary busi- ness, but also in the field of the music industry, where it is thanks to a quality mar- keting strategy that new musical figures are created, who will establish themselves with their work, not only in their city or country, but also thanks to social media and the rapid spread of information all over the world. This bachelor's thesis deals with the first steps in this journey, where the metal band Coincidence from Brno stands as a pattern. With the help of the available literature, the basic specifics, tools and trends are defined in the theoretical part. In practical work, emphasis is placed on consumer behavior, especially in the field of digital music distribution, and on the overall development of the music market in recent years. All this will result in the suggestion of a marketing strategy for this band, after the application of which the number of listeners will increase, which will lead to the monetization of the band's activity.
Vliv sociálních sítí na generaci Z v gastro prostředí
Rozumová, Kateřina
This bachelor thesis focuses on social networks and their influence on Gener-ation Z in the gastro environment. The aim of the bachelor's thesis is to evaluate the influence of social networks on Generation Z whetever visit a given gastro business. The thesis will also include a possible identification of the influence of social networking on the behaviour of Generation Z in the gastro environment. In the theoretical part, the bachelor thesis deals with the issues of gastronomy, Gen-eration Z and social networks. In the practical part, based on primary data ob-tained from a questionnaire survey, a proposal for a marketing communication on social networks for a start-up gastro business is created
Návrh edičného kalendára pre spoločnosť Xella CZ
Milo, Andrej
The aim of this bachelor thesis is to create an editorial calendar for Xella CZ for the second half of 2023. In the literary survey, the thesis deals with the overall characteristics of content marketing, its application, the reasons for its development, and its importance in the marketing communication of companies. Research is based both on secondary and primary data. The resulting editorial calendar was preceded by an evaluation of the current state of content marketing in the analyzed company and an analysis of its competition. Primary data obtained through in-depth interviews with company management representatives and sec-ondary data obtained from internal company sources were used in the analysis of the company. Defined recommendations are also supported by in-depth interviews with the target group of customers, which were conducted in March 2023. Based on qualitative research and individual analyses, recommendations and proposals are presented in the thesis, which are applied to the final version of the editorial calendar for Xella CZ.
Preference spotřebitelů při online nákupu obuvi
Chovancová, Simona
CHOVANCOVÁ, S. Consumer preferences in online shoe shopping. Bachelor the-sis. brno: Mendel University in Brno, 2023. The subject of the bachelor's thesis is to propose an improvement of online sales and promotion of Deichmann, Bata and CCC and to find out consumer pref-erences. The theoretical part deals with marketing concepts and their tools in the online world. The practical part focuses on the aforementioned companies, briefly describing their history, product portfolio and loyalty clubs. Afterwards, a ques-tionnaire survey is evaluated in which the author compares the dependencies between the selected variables. In the final part, the author proposes recommen-dations for improving online sales and promotion. Here, the dependence of news-letter reading on the gender of the respondent is revealed, and this leads the au-thor to make recommendations for improvement.
Marketingová komunikace firmy COOLAGENT
Ludvová, Daniela
The bachelor thesis deals with the marketing communication tools of COOLAGENT, a company that specializes in selling its services. The main goal is to propose suitable changes in its marketing communication to increase awareness of the company and attract more new clients who will use its services. The practical part introduces the company COOLAGENT, analyzes its current marketing communication, external environment, and identifies target groups. Based on a quantitative questionnaire survey, recommendations for improving the marketing communication of language courses are suggested. The key recommendations include improving the website since respondents prefer a more sophisticated and modern design when choosing an agency and proposing the use of influencer marketing to increase awareness.

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