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National Repository of Grey Literature 1 records found  Search took 0.01 seconds. 
An analysis of the effect of rebates on the purchase behaviour of customers
 Češková, Lucie ; Prášilová, Marie (advisor) ; Kříž, Josef (referee)
The bachelor thesis deals with problems of consumer behavior in the context of sales actions in the Czech Republic. The thesis analyzes the way to influence costumers in their shopping habits by sales, discount days and websites selling vastly discounted things called slevomats. Data for the analytical part were acquired from the questionnaire survey, which was held within several days in September and November 2015. Through the questionnaire, it was possible to examine to which degree are costumers inspired by advertising leaflets, what forms of discounts are the most sought after, whether customers are using frequent discounts and are subject to buy things impulsively, if they are shopping in sales and discount portals. Obtained data are processed by using statistical methods to test relations between qualitative characteristics and as a result is identified how the discounts can influence the costumers behaviour.
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