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The demographic changes in the senior generation : impact on hotel business /
Freiherr von Münster-Kistner, Dieter Friedrich-Wilhelm
The demonstrated changes in the demographic structure of population fluctuations have implications on all fields of economic and social life, which include the tourism and hotel business. The above work is based on the question of how the hotel business will develop in the light of the looming demographic changes and how to react on it. For this purpose, the "older generation" was viewed from different perspectives and identifies what claims are laid on senior tourism and hospitality industry. In the context of a theoretical assumption of price elasticity, demand patterns under the condition currently being used by the target group average of about 900.00 Euro per trip was calculated. Similarly, the question was investigated, which services are made for this target group and how the market satisfies the desires of this target group and how they are taken into account. Here it was noticeable that, for example, the selected tour operators accounted at the time of the investigation, no offers for the target group 50+ and older in their catalogues. Although many offers approached the interests of the target group, the use of the services or memberships were bound, so the offer is not freely accessible to all buyers. Similarly, there are some so-called senior hotels that call themselves that way, but essentially they are not aligned to the specific target group and thus do not meet the requirements. A key finding of the study is that the emerging demand is very high at respective hotels for the target group, but not currently on the market it can not satisfactorily be fulfilled. Seniors are treated as an overall sophisticated tourist group, especially as regards the level of comfort and accommodation, the range of services and security at the resort. The most crucial factor is the provision of services that takes into account the special needs, i. e. often the age-related limitations, the older generation. Moreover, added the claim to a diverse range of programs, which includes the wide range of diverse inter-ests and the performance of the older traveller. Here, in particular an increased claim proves in the field of health maintenance and preventive health care and the growing interest in cultural education as the segments with growing potential. Münster -- Demographic changes in senior generation -- hotel business - 25 Hotel operators are asked why the task in the future accordingly adapts their offer and to modify it so that it adapts to the specific needs of seniors. Although a wide range of tourism in the future for young people, business customers and individuals are needed in various areas, but the demand for senior citizens offers an even greater increase in the near future. If a holiday destination or a hotel operator explains in establishing and enhancing a senior-friendly tourism to his destination, then the offers described in this work pro-ject-oriented plot structure should help guide the achievement of the goal of the tour-ism market and the hotel business to analyze successfully in the future and to develop and expand. In summary, it should be noted that the chosen path, be retained as well as implemented and described the project needs, because it, albeit long, is already prov-ing to be successful. It is the upcoming change processes through the growing realiza-tion that demographic change can only be successful, if the needs of the older genera-tion are considered sustainable and the independence of this population can be main-tained as long as possible. This requires a rethinking on all parties influencing the market. As part of the previously existing studies on this subject and also in conversa-tions with those surveyed, it became clear that an isolated foray sporadic service will be little time to succeed. Future prospects are to be expected only when actions are created sustained, focused and an interdisciplinary area. This means that actors, service providers and experts must agree on certain goals and reach an agreement of the cho-sen strategies. This goal seems to show how even small advances in recent years are to be reached. In any case, already proving successful pioneers in this field, prove the importance of all parties concerned to further utilization of existing resources. Both the representatives of the economy and the growing population of "olders "even want to initiate a long overdue change and do not represent only short-term individual interests.
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