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National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 
Marketing strategy of Antibactif product for company Blažek Glass s.r.o.
 Zdobinský, Jan ; Pešek, Ondřej (advisor) ; Matoušková, Eva (referee)
The goal of this thesis is to suggest a suitable marketing strategy for medium company. The thesis is divided into three imaginary parts. The first part of the thesis contains and describes all of the tools and methods used to create the thesis. The second part describes the history and present of company Blažek Glass. The third part analysis the company, market and product Antibactif and based on the results compiles a suitable marketing strategy. In practice, the thesis should provide an appropriate way of establishing the product Antibactif on the Czech market.
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