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SPACE MANAGEMENT OF SELECTBUSINESS COMPANY
RENNEROVÁ, Monika
For analyzing of chosen bussines firm{\crq}s space managment, which is hypermarket Globus, ČR, k. s., České Budějovice I used mainly marketing research work for my project, I carried out by questionary investigation. From the results informants stated in the list of questions is obvious, that shopping in hypermarket Globus is prefered more than shopping with different firm. The reasons are Globus hypermarket has a large selection of grocery and ungrocery merchandies, well-arranged products in shelves, an in built resturant {--} great for lunch, place where you can relax and a lot of parking space. Hereafter I found out, that shelf system in Globus hypermarket is mostly suitable. Customers who don`t agree with allocation by space managment of Globus, aren`t satisfied with location of food and drinks, which are on the opposite sides of the hypermarket. In my opininon, I think, changing the location wouldn`t be reasonable solution. Since beverages have their own archival store and loading platform relocating food next to supplies would cause relocating the archival store as well. In addition the hypermarket would lose part of it{\crq}s profit. Customers walk from one side of the shop to the other side and wouldn`t even realize. This will increase the chances of customers buying something in other departments, where they didn`t mean to go.
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