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National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
The in-store communication of Tesco store Letňany
 Šolcová, Tereza ; Jesenský, Daniel (advisor) ; Halada, Jan (referee)
This thesis has the main focus on customer behavior and on the possibilities of using human senses for the purposes of retailers, especially within in-store communication of Tesco Letňany. The first part of the thesis cumulates the theoretical knowledge on the topic of in-store marketing communication and of the customer behavior, with a significant part considering its newest actual trends. The thesis then follows up with the possibilities of implementation of individual human senses directly inside the store and during the purchase decision making. The second part of the thesis is focused on the description of concrete implementation of in-store marketing in Tesco Letňany hypermarket. This part ends up with the summary of the implementation and discussion considering the theoretical knowledge of the first part. The main aim of the thesis is to describe and evaluate the current state of using in-store marketing activities and find another possibilities that would have the potential to be applied in Tesco Letňany and another Tesco stores.
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Analysis of design in an operation unit
 Josefiová, Dana ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The intention of this bachelor's thesis is to define the elements of design in an operation unit and to evaluate the fitness of the chosen strategy in this sphere on an example of a particular store. Chapter 1 explains the individual elements of store design and shows examples of its application. It supposes the fact that the store design must be adapted to the customer in the first place. Chapter 2 first introduces the company VERNER POTRAVINY, ltd. and briefly describes the retail network in the town of Náchod where the analysed operation unit is located. The last part contains the field research and the analysis of design in the Náchod's sales unit of VERNER POTRAVINY itself, including the improvement suggestions. The conclusion evaluates the whole research in the end.
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