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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Application of marketing mix in public administration
 Vařbuchta, Petr ; Šmídtová, Martina (referee) ; Dohnal, Radek (advisor)
The bachelor thesis focuses on marketing, specifically on the marketing mix in its common form and its adaptation to the public administration within self-government. The theoretical part deals with the basic elements of marketing, marketing environment, gathering and analysis of information and complex marketing mix. The practical part analyses factors in a macro as well as micro environment and contains a survey focused on the issue and a proposal of appropriate tools of the marketing mix for the self-governing territorial unit.
Detailed record
Application of marketing mix in public administration
 Vařbuchta, Petr ; Šmídtová, Martina (referee) ; Dohnal, Radek (advisor)
The bachelor thesis focuses on marketing, specifically on the marketing mix in its common form and its adaptation to the public administration within self-government. The theoretical part deals with the basic elements of marketing, marketing environment, gathering and analysis of information and complex marketing mix. The practical part analyses factors in a macro as well as micro environment and contains a survey focused on the issue and a proposal of appropriate tools of the marketing mix for the self-governing territorial unit.
Detailed record

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